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The Media Streaming industries like Netflix are trying hard to get the Subscribers in order to generate profit for their company. Using the Big Data, the media streaming industries can understand the preferences and behaviors when you pause, when you rate movies, your scrolling behavior, what you search for, what device you are wanting the show to play, what time of day you are watching. Even the trailers will be shown to the Subscriber which they like from the different versions of trailers of the same show.
Above is the infograph provided by great-business-schools